Mobile App for Emerging Markets
Emerging Market Focus group (User Group) - Information Workers
Brief : In emerging markets, Mobile phone usage has outpaced PC usage, people communicate and access, seek or transfer information using mobile phones extensively as a personal device, hence to design an app to cater to one of these needs of the information workers
Key tasks conducted :
Final Concept : Expense Management App for user Sharing living/expenses
The App concept was to provide an application where users will be able to create a group using their phones and phone numbers to manage/access and communicate their collective expenses and keep a tab on their spending. The App automated the calculations and centrally stored the expense details within a group.
